Responsible sales of alcohol

The PPIH Group recognizes that it is our corporate social responsibility as a retailer to sell alcohol appropriately to prevent health risks.
In order to fulfill our sales responsibility to customers, we take measures to prevent sale of alcoholic products to customers under 20 years of age.
The Store Compliance Division confirms the status of age verification and informing customers at all stores that market alcoholic products four times a year. In addition, we also conduct a training on the compliance with laws and regulations regarding sales of age-restricted products, as part of employee compliance education, to ensure thorough compliance with laws and regulations and internal rules. We will continue our efforts to operate stores appropriately in the sale of alcohol, as well as disseminating accurate and clear information to our stakeholders for the responsible sale of alcohol products.

Ensuring Thorough Compliance

Initiatives at stores
(discount stores)

Don Quijote, MEGA Don Quijote, and MEGA Don Quijote UNY stores thoroughly inform customers about alcohol sales at the stores by displaying a notice to help customers recognize alcoholic products, as well as a notice stating that alcoholic products will not be sold to customers under 20 years of age.
The period during which students are on vacation is designated as "Age Verification Month", and all employees on the shop floor are required to have "Age Verification in Progress" information on their name tags and to play a voice message in front of the cash register to reinforce age verification. Other measures include displaying posters in the back areas used by employees, including "age verification" in the daily chants before the start of work, and thoroughly confirming company rules.

Information display that identifies the area which sells alcoholic products

Information display on thorough age verification at checkouts

Information display on age thorough age verification for international customers

Poster reinforcing age verification procedures in the back area for employees

Initiatives at stores
(general merchandise store)

In order to prevent the sale of alcoholic products to customers under 20 years of age, APITA, Piago and U-Store stores verify the age of customers who appear to be under 20 years of age via checking personal identification at the time of checkout. In the area which sells alcoholic products, we post notices in four languages to alert customers that the products on display are alcoholic products and that they will not be sold if the purchaser cannot be verified as being 20 years of age or older.
Additionally, in consideration of the adverse health effects of alcohol consumption, we display alcohol content on for alcoholic products and provide non-alcoholic, alternative beverages for customers aged 20 years of age and older so that customers are able to choose the right alcoholic or non-alcoholic products for them.