Company entrance ceremony
President & CEO
Representative Director
President of Don Quijote Co., Ltd.
Naoki Yoshida
Naoki Yoshida is President & CEO (Representative Director) of PPIH.
Naoki joined the Company in 2007 as General Manager of Overseas Business Headquarters and President of Don Quijote (USA) Co., Ltd. He was recruited by then President, Mr. Takao Yasuda (Our Founder, Founding Chairman & Supreme Adviser). Naoki joined the Company at the age of 42, back then, which was unusual. He was appointed as a board member (Director) in 2012, and subsequently promoted as Senior Managing Director in 2013. He had a broad range of positions at PPIH, including responsibilities of Chairman's Office, Finance, Legal & Compliance, M&A, Employee Management amongst others. He was appointed as Representative Director & CAO (Chief Administrative Officer) & Senior Managing Director in 2018. Then, Naoki was appointed as President & CEO in 2019. As CEO, he has been leading PPIH and initiating key new strategies such as PMI with Uny, Projects for further empowerment and delegation to all levels of employees and managers, cultivation of leaders for the next generations, digitalisation of the group through Marshmallow Initiative including AI based pricing, and others. He also serves as a Board member of Asia Crime Prevention Foundation and is an Executive Member of Keidanren (Japan Business Federation).
Prior to joining the group, Naoki worked for a renowned consulting firm and financial institutions, but he is nonchalant about his past career, and rather weighs his decision in 2007 to join PPIH as "the best choice I have made" because he was given the life-changing opportunities to work with Mr. Yasuda and all of his colleagues at PPIH.
Naoki's favorite quotes from "The Source" (Genryu) are "Rather than list all the reasons you can't do something, think long and hard about how you make it possible" (Article 10.9. Ten Precepts Relating to Employee Mindset and Conduct), "Clear victories, and clear defeats. Time Limits. The smallest rules. Broad discretionary powers" (Twelve Precepts of the Mindset of a Future Leader) and "A positive cycle of trust and respect" (The Nine Rules of Management).
- 1964 Born in Osaka
-
March
1988 Graduated from College of Liberal Arts, International Christian University -
December
1995 Graduated from INSEAD (MBA) -
December
1995 Joined McKinsey & Company Inc. Japan -
March
1997 Joined Union Bancaire Privée -
August
2002 Established Alter Ego Consulting Co., Ltd.
President and Representative Director -
February
2003 President and Representative Director of T-ZONE HOLDINGS, INC. -
July
2007 Joined the Company
Head of Overseas Business Headquarters
President of Don Quijote (USA) Co., Ltd. -
September
2012 Director of the Company -
November
2013 Senior Managing Director of the Company -
December
2013 Director of Don Quijote Co., Ltd.
Director of Nagasakiya Co., Ltd. (current position) -
July
2015 Senior Managing Director and CCO of the Company -
January
2018 Senior Managing Director and CAO(Representative Director) of the Company -
January
2019 Director of UNY Co., Ltd. (current position) -
September
2019 President and CEO (Representative Director) of the Company (current position)
President and Representative Director of Don Quijote Co., Ltd. (current position)
With employees