Strengthen dialogue with local communities
Conclusion of consolidated comprehensive agreements with local governments
The PPIH Group aims to create community-based stores and is actively promoting initiatives with local governments.
As part of our efforts, we have been working on cooperation agreements with various local governments. In September of 2020, we signed the PPIH Group's first comprehensive cooperation agreement with Ehime Prefecture, and the following October, we signed one with Kumamoto Prefecture. The comprehensive cooperation agreement includes not only the expansion of domestic and international sales channels for prefectural products and the promotion of local tourism, but also details related to life and safety, such as disaster response and reconstruction, with the aim of revitalizing local communities.
We also signed a consolidated agreement with Kagoshima Prefecture to expand exports of prefectural products. By concluding such cooperative agreements with local governments, we will continue to contribute to local communities through public-private partnerships.