Pan Pacific International Holdings Corporation

Pan Pacific International Holdings Corporation

PPIC Initiatives


The PPIC (Pan Pacific International Club) is a partnership organization between the PPIH Group and producers, exporters and related organizations with the aim of expanding the export of Japanese agricultural, livestock and marine products.
Exporting Japanese products requires the cooperation of many people, including producers, and people involved in distribution, as well as government and municipal offices involved in various regulations and export procedures.
In order to tackle this issue as an "All-Japan" organization, the PPIH Group has launched PPIC, a partnership organization with people involved in overseas exports. Through becoming a member of PPIC, producers will be able to participate in business negotiations for shipments to overseas stores, which will lead to continuous and stable product shipments.
In addition, we can also provide overseas market information based on the PPIH Group's POS data, which can be useful for crop/production planning.
For businesses and organizations other than producers, we will provide the same overseas market information as we do for producers, so that they can make use of it for their export business.

PPIC 3大憲章

Message from the Officer in Charge.

Kazuhiro Matsumoto Kazuhiro Matsumoto

Kazuhiro Matsumoto

Chief Merchandising Officer (Global)
Vice President of Asia Company
Director & Senior Managing Executive Officer

We, the PPIH Group, made our first foray into the ASEAN region (Singapore) in 2017. In less than 4 years, we already have 21 stores in 5 countries in Asia. By the fiscal year ending June 30th, 2024, we plan to expand our store network to 126 stores, consisting of 76 stores in Asia (including one store in a new country) and 50 stores in the United States.
Incidentally, we are able to open new stores in such a short period of time only because of the overwhelming support for Japanese products overseas. Thanks to these factors, our overseas business, which mainly deals with Japanese fresh foods, is doing very well, and is expanding very steadily, with developers in the countries where we are opening stores constantly introducing new properties and requesting us to open new stores.
On the other hand, if we take a look at Japan, we can see that the primary industry in the country is facing a number of issues such as "lack of workers" and "an increase in abandoned land". I strongly believe that the major factors of these issues are "securing a stable shipping destination" and "shipping prices which are affected by the market and weather".
With this in mind, we are convinced that membership in PPIC will help solve these issues.
Through becoming a member of PPIC, you will be able to directly connect with the producers and the PPIH Group, which is a retailer, and stabilize shipping destinations and shipping prices.
We take full responsibility for selling the products, which our producers have carefully produced, at our overseas stores. At the same time, the Japanese government has also announced its intention to increase the export value of Japanese products, and has set a target of \2 trillion in 2025, and \5 trillion in 2030. In other words, delivering Japanese products to overseas markets contributes to national policy.
In any case, the PPIH Group will continue to speed up its overseas business promotion efforts. We would be more than happy to have you, the producers, as our "partners" in order to help us expand our exports. Together with us, let's confidently deliver to the world the wonderful Japanese products that you have produced with pride (August, 2021).

■PPIC'S logo

Pan Pacific International Club(PPIC)

The name "Pan Pacific International Club (PPIC)" was chosen because it is a partnership organization which delivers Japanese products to overseas stores, mainly throughout the Pacific Rim region.
The icons listed on the left side of the logo are based on Japanese agricultural, livestock, and marine products, and are grouped together to represent fruit and vegetables, meat, fish, and prepared foods. The two lines pushing up from the bottom of these icons represent the spread of Japan's agricultural, livestock, and marine products to the world. The image of Japan's proud agricultural, forestry and marine products being exported to the world through PPIC is taking shape.

System Chart

System Chart

Target & Problem


①Fiscal year ending June 30th, 2024
Number of overseas stores:
Overseas store sales:
126 stores
\300 billion
②By 2030
Amount of exports:
Overseas store sales:
\300 billion
\1 trillion


There are various issues involved in the export of Japanese products overseas, such as products, logistics, and regulations. In order to solve these issues on an All-Japan basis, we believe that it is essential for PPIC to organically connect with related businesses, government agencies, and local governments involved in export.

  • 【Products】
    Securing a stable number of products, expanding product variations, and developing products which meet import regulations.
  • 【Logistics】
    Improvement of export systems from each region (local area), optimization of domestic/export logistics networks, simplification of commercial flow, etc.
  • 【Various Types of Exports】
    Easing of import/export regulations and tariffs, simplification of import/export procedures, etc.


Strengthen cooperation with local governments.

■Conclusion of consolidated comprehensive agreements with local governments

The PPIH Group aims to create community-based stores and is actively promoting initiatives with local governments.

As part of our efforts, we have been working on cooperation agreements with various local governments. In September of 2020, we signed the PPIH Group's first comprehensive cooperation agreement with Ehime Prefecture, and the following October, we signed one with Kumamoto Prefecture. The comprehensive cooperation agreement includes not only the expansion of domestic and international sales channels for prefectural products and the promotion of local tourism, but also details related to life and safety, such as disaster response and reconstruction, with the aim of revitalizing local communities.
We also signed a consolidated agreement with Kagoshima Prefecture to expand exports of prefectural products. By concluding such cooperative agreements with local governments, we will continue to contribute to local communities through public-private partnerships.

■Fairs featuring seasonal fresh products held at overseas stores.

In our overseas business, "DON DON DONKI", which we are developing mainly throughout Asia, we offer a wide range of products (with a focus on Japanese products) under the concept of a "Japan Brand Specialty Store". Furthermore, this concept is not limited simply to the selection of products.
In order to promote Japanese culture, we hold fairs which focus on the "season". Japan has an abundance of delicious agricultural, livestock, and marine products across each of the four seasons, and these "seasons" are truly a part of Japan's unique climate and food culture. It is important to cooperate with local governments in each region in order to hold such "seasonal" fairs.
By having local governments introduce producers in each region of Japan, we can deliver a wide variety of prefectural products to overseas customers. It is also important to create an environment which makes it easier for local producers to engage in exports by utilizing subsidies from local governments.
By holding fairs regularly, DON DON DONKI will promote sustainable activities which will enable local producers to continue their business on a permanent basis.

Delivery and sales model with ecosystem development

■Contribute to the reduction of food loss and CO2 emissions

PPIC actualizes the shortest route transportation for direct exportation from the production area.
・We use temperature-controlled containers when transporting agricultural products from Japan, which enables us to deliver them to overseas stores while maintaining their freshness, even when being shipped by sea. The freshness of the products allow for a longer product life and a significant reduction in waste during the exportation period. Furthermore, in order to reduce food loss, some perishable products are prepared in the store for use in prepared foods.

・Since transportation does not go through a concentration point such as Tokyo, the conventional overland transportation distance in Japan is shortened, which contributes to the reduction of CO2 emissions.
For example, one of our most popular products, sweet potatoes, are purchased from Kagoshima Prefecture as an example, and exported directly from Kagoshima. If the products are exported from the production area via Tokyo, the distance traveled for domestic transportation alone is about 1,400 km, but if the products are exported directly from the production area, the distance traveled can be reduced by 98% to about 30 km.

Japanese products lined up in stores in the freshest condition.

In-store cooking brings Japanese menu items to the store shelves.

Sales of safe and secure agricultural products through global GAP.

■Delivering safe and reliable products from Japan to our customers.

As a "Japan Brand Specialty Store", "DON DON DONKI" offers a wide range of safe and secure products in cooperation with many producers and local governments in order to deliver high quality Japanese products to people overseas. As one of our initiatives, we are focusing on GAP certification, which certifies sustainable, safe, and secure production activities.

Although the content of each third-party organization and certification standard differs, Global GAP can be used to expand overseas sales channels, ASIAGAP can be used to expand sales channels in Asia, and JGAP can be used for domestic distribution only. This certification can be obtained in accordance with the producer's development.

Among them, we give priority to "Global GAP" products. Global GAP certification, a global standard given to producers who practice "sustainable production activities" that take into consideration food safety, labor environment, and environmental conservation, allows local customers to purchase our products with peace of mind.
Selling agricultural products from producers who have cleared strict standards is an important way to provide safety and security to customers both domestically and overseas.

DON DON DONKI's most popular produce corner.

DON DON DONKI's most popular produce corner.

Comments from PPIC members

Uwajima Project Co., Ltd. Mr. Kenichi Kiwada

Uwajima Project Co., Ltd.

President and Representative Director
Mr. Kenichi Kiwada

Products: Choco Yellowtail and Choco Young Yellowtail
Recommended way to eat: Sashimi, Yellowtail Shabu, etc., where you can enjoy the original flavor of the fish.

Q1. Please tell us about your company's initiatives.
The Uwajima Project is focused on providing products which reflect the needs of the market, as well as developing a business which is close to the producers. In cooperation with local producers, we will continue to propose high quality products that the market demands by reviewing all processes from fry to feed, production management, processing, and distribution.

  • 12
  • 14

Q2. Please tell us about the details of your products.
Choco Yellowtail is a revolutionary product which prevents the browning of blood cells, which has been a problem in the past, due to the effect of uniquely developed feed, and keeps the fish fresher for longer. We believe that this will also lead to a reduction in food waste. In cooperation with the Ehime Prefectural Government, we have already registered the Choco Yellowtail and Choco Young Yellowtail trademarks in Japan and the United States, and are currently applying for patents in both countries.

Q3. How did you become a PPIC member?
The main reason why we joined PPIC is because the purpose of PPIC's activities is in line with the direction we are aiming to take, and we thought that by using PPIC's network to deliver Uwajima Project's products overseas, it would be a catalyst for revitalizing the local economy and revitalizing the region.


Q4. What are the best things about becoming a member?
Being exposed to a variety of information has broadened my imagination, but it is also very beneficial from a practical standpoint. For example, exporting to overseas requires specialized knowledge, but I feel that I can overcome the hurdles by communicating with the PPIC staff. It's a one-stop shop for business support. We are very grateful to have access to their extensive expertise.

Q5. What do you expect from PPIC (DON DON DONKI)?
We are looking forward to hearing the real voices of our overseas customers. In the future, we hope that by bringing Uwajima Project products to overseas markets, we can make people aware of Uwajima and encourage them to visit. Since we would like to take on the challenge of revitalizing the region of Uwajima City or the Nanyo region in Ehime Prefecture in the future, we hope to accept a wide range of visitors to the Uwajima Project and bring a positive impact to the local tourism industry.


Q6. Any final remarks?
The Uwajima Project will not be bound by the common sense of the past, and will continue to propose products which will surprise people, so I hope you will look forward to it. First of all, we would like to use the PPIC network to deliver Choco Yellowtail to overseas and to the world.

Japan Potato Co.

Representative Director
Mr. Yuta Tamura

Product line: Sweet Potatoes and processed Sweet Potato products.
Recommendation for eating: Baked Sweet Potatoes, Satsuma Kintoki Sweet Potatoes are also good for Steaming.

Q1. Please tell us about your company's initiatives.
We are able to deliver Sweet Potatoes stored at a constant temperature for extended periods of time throughout the year. We also grow our own Sweet Potatoes without pesticides, and our contract growers use materials specified by us in order to produce sweet potatoes with a high percentage of organic fertilizer. This uniform production method enables us to sell sweet potatoes consistently throughout the year.

Q2.What do you want to challenge in the future?
We would like to expand our own pesticide-free cultivation so that our contracted growers can put it in to practice with peace of mind.

Q3. Please tell us about your efforts to contribute to the SDGs.
In order to reduce CO2 emissions, we are gradually changing the packaging materials for Raw Sweet Potatoes to materials containing 10% sugar cane derived ingredients.

Q4. How did you become a PPIC member?
The reason for this is that we had delivered fresh Sweet Potatoes and processed Sweet Potatoes to PPIH before the launch of PPIC, and we supported the launch of PPIC.

Q5. What are the best things about becoming a member?
It was good to be able to exchange information with producers and government agencies throughout Japan, and to be able to push forward with the expansion of exports of Japanese products with peace of mind due to being able to receive guidance from them.

Q6. What do you expect from PPIC (DON DON DONKI)?
I hope that you will continue to expand Made in Japan products to the world.

Q7. Any final remarks?
The price of exporting varies depending on the destination country, and there are long-term transportation risks, but you are able to enjoy various benefits in terms of quality logistics and business expansion, such as an expanding markets and the ability to utilize your know-how in logistics and quality maintenance through exporting for domestic distribution.

Japan Potato Co. Mr. Yuta Tamura