Since 2015, PPIH has been participating in the "Appeal for Prevention of Heat Stroke Project," a public-private partnership of about 1600 governments, companies and private organizations nationwide.

This summer, the PPIH group of stores across the country once again called on customers to prevent heat stroke in their new lifestyles through in-store broadcasts of original awareness songs, posters and POPs, as well as the distribution of heat stroke prevention information using the body heat index (WBGT).

These activities were recognized by the project with the "Grand Prize in the Planning and Ideas Category" at the "Hitosuzumi Awards 2020". This is the sixth consecutive year that we have been awarded the "Grand Prize".

Moving forward, we will continue to work on solving various social issues, so that all of our customers can enjoy their shopping experiences in comfortable and enjoyable ways.