The PPIH Group has concluded a comprehensive partnership agreement with Ehime Prefecture to promote the expansion of overseas sales channels of Ehime Prefecture products. Under this agreement, the PPIH Group will hold regular Ehime Fairs and conduct test marketing of development products at DON DON DON DONKI stores (overseas stores of the group), to cooperate in new products development of the production sites and the research institutes of the Prefecture. In addition, we will also promote the appeal of Ehime by selling its products and promoting tourism resources in Japan and overseas. Farmed red sea bream and yellowtail of Ehime are highly regarded overseas, and it will contribute to regional revitalization through the expansion of overseas sales channels.

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