Develop an eco-friendly, private brand product "SLIDE SOLE CHANGE"
According to a survey by the Organization for Small & Medium Enterprises and Regional Innovation, JAPAN, waste from apparel products in the country amounts to roughly 1 million tons per year, around 70% of which is incinerated, meaning that only a few of these products are reused or recycled. The Don Quijote Group seeks to address this issue through the development of unique private brand products.
One success of these efforts is the slide-on replacements for worn-out heels introduced on Jonetsu Kakaku PREMIUM private brand shoes in March 2017. Using a patent-pending technology, these products enable the heels of business shoes to be replaced easily with no tools needed. With these products, we hope to encourage customers to wear their shoes longer and thereby reduce the number of shoes that are thrown away and lower CO₂ emissions from incineration at the source.
We participated in Ogaki SDGs Street 2021
UNY presents the UNY Award in the 'Eco Proverb' Competition
Green Activites in Meijo Park "Flower Project"
Green Purchasing Campaign promotional event
Eco Expo at Apita Nagatsuda