Marshmallow Project

Platform for delivering better store experiences and deepening customer understanding

PPIH has unveiled an initiative for evolving retail to accommodate the new era, deliver better store experiences, and deepen customer understanding. This initiative was named the Marshmallow Project, and a subsidiary has been established for promoting this project.

PPIH establishes countermeasures for new era through cooperation with outside companies.
We will be implementing our corporate cultures such as "repetition of hypotheses and tests" and "many challenges"for further growth under uncertain environment.